4. It’s never been easier to own or manage the technology to conduct these programs. That means third-party marketing cookies are likely to soon be blocked by all major browsers and devices. When that happens, customer activation programs are exactly the sort of learning opportunities you’ll need. Ali Alkhafaji, a cookie-less future is fast approaching. Data you own about your customers will soon be even more important.Īs discussed in an article published in CMSWire by our CTO, Dr. These actions can (and should) be captured using behavioral analytics systems, such as Adobe Analytics.ĭownload our latest ebook to explore how businesses are slowly adapting their advertising stragety for a cookie-less world.ĭownload ebook now 3. Re-engagement teaches you what your customers want.Įvery time a customer reconnects with you, they volunteer valuable data about what they want and how you could better serve them and others like them.

If you aren’t nudging them toward a deeper involvement with your brand, you risk having to replace them simply because of neglect. You pay dearly to acquire a new customer or lead.

One estimate puts the increase in digital advertising spending in the U.S. at 6% annually through 2024.

The cost of acquisition continues to rise. Here are four good reasons to implement a customer activation strategy today: 1. You can also use a personalization tool to re-engage the customer when they return to your website. Traditionally, it’s been done through in-app notifications or via email, leveraging a campaign management tool. Customer activation is when you encourage customers to re-engage, whether it’s motivating first-time customers to become repeat buyers or luring previous customers back to your brand.

Digital activation strategy